As previously mentioned I'm presenting at the Microsoft SOA and Business Process Conference next week. Here are the details for my session:

Microsoft Dynamics CRM: SOA Platform for Building Custom Business Applications
Thursday November 1st
1:00pm to 2:00pm
St. Helens/Rainier Room
Track: SA 204

My session a '200 level component' in the 'Solution Architecture' track which according to the web site means:

The Solution Architecture track will focus on the design and implementation of service oriented and business process solutions. We will provide best practices and proven patterns for handling challenges with many aspects of solution architecture including: data, identity, user experience, messaging, workflow, and rules. We will also focus on key capabilities such as service and process analysis and design, service enablement, service composition, process modeling, service instrumentation, service & process lifecycle management and others.

What does this all mean? I'll simply 'tell our story'. Microsoft CRM 4.0 'Titan' is a powerful platform for creating customer centric applications. I'm going to spend a fair amount of time showing our web based workflow editor, our web services and discussion our approach to 'app building'. Some marketing guy also volunteered some other marketing person to show up at my presentation to show some integration demo that this other marketing team built. They assure me that the integration works (marketing teams are infamous for showing 'inspirational demos' as opposed to 'practical demos'). I imagine I'll give them 5-10 minutes at the end to show their thing.

So if you are interested in finding out more about CRM 4.0 come along to my presentation. The Q&A should be fun...

See the conference agenda for more details.